
“If you go to a coffee shop every day, then you are a maniac who needs to stop right now and buy your own espresso machine. You’re wasting an absurd amount of money and resources.” This is roughly how home espresso machine manufacturers are marketing their products.
However, consumers are starting to learn not to swallow the green kool-aid right away. So, here is an analysis of the argument.
Better for the Environment?
If you drive out of your way to get your moccachino served in a disposable cup every day, then you might be hurting the environment. Maybe. The claim isn’t backed up with much more than the simple assumption that driving + disposable cups = bad. However, even if we accept this claim, there is something wrong with its premise.
The first problem is that coffee shops are everywhere. Very few people have to go more than a few blocks to grab a latte, and most people do so on the way to school or work. So, you probably don’t actually go more than 100 feet out of your way. That is negligible no matter what you’re driving.
Another flaw is the assumption that shops use more resources. A coffee shop buys larger quantities of product than you, and much of the packaging returned for a deposit. Your home-brewed latte really uses about twice the packaging. Also, coffee shops are happy to fill your reusable drinkware. Sometimes, they even give you a discount.
Maybe you consider all the energy a store consumes as waste. But then you have to consider how much energy all the customers would consume at home. Then you would have to average that difference out over all the drinks the store makes. The math on this one gets fuzzy; there are too many variations from store-to-store. However, allow us to assert that the home espresso machine does use less energy, but only slightly.
More Socially Responsible?
Being green isn’t just about how much energy a product consumes, but whether that product is ecologically and socially sustainable. Buying certified organic and fair trade coffees are great ways to help in these efforts. However, when was the last time you saw a local coffee shop not offering organic, fair-trade coffee? Starbucks is the world’s largest buyer of fair-trade beans.
It Is Cheaper, Though
There is no denying that a home-espresso machine pays for itself quickly. A good-quality machine will run about $250 (USD). At a cost of $2.50 to $3.50 a pop for lattes, the machine will pay for itself in no time (about 100 times).

Greenwashing
The idea that a home espresso machine is more eco friendly than a coffee shop is nothing but greenwash; any impact is negligible. However, it is true that personal espresso machines can save a ton of money. So, because it is about as green as its alternatives, let’s call it “a green way to save money.”